The initial surge in electric vehicle (EV) adoption has plateaued due to pricing, tax incentive uncertainty, challenges with charging infrastructure, repair costs, and range limitations. Sales of hybrid vehicles (HVs) have recently increased. HVs provide consumers with a choice that balances the efficiency of EVs with the performance of internal combustion engine (ICE) vehicles. Consumers will inevitably compare all powertrain technologies to ICE vehicles regarding affordability, reliability, and performance. Recent policy changes have shifted the market toward cautious mainstream consumers. As technology and regulations evolve, consumer decisions will continue to be influenced by cost, reliability, performance, and environmental impact. In this session, an industry expert will present data and insights on current and future decisions.

Moderator:
Matt Goodman, Marathon Petroleum Corporation

Speaker:
John Howard, Experian Automotive