Jaime Zarraby has served as Senior Vice President of Communications at APFM since May 2017. She directs strategy and programming to increase appreciation for the fuel and petrochemical industries, promote policies that are important to AFPM’s members and respond to timely news and events.
Zarraby came to AFPM from Edelman’s Washington, D.C., energy practice where she served as Executive Vice President and Group Director, and Director of Client Strategy. In this role, she led and advised integrated communications and advocacy programs for Fortune 100 companies and trade associations, including AFPM.
Zarraby specializes in leading campaigns that include traditional and digital public affairs, advertising, lobbying, coalition development, and grassroots engagement to advance policy objectives and enhance reputations globally. She created and led Edelman’s first-ever public affairs creative newsroom, integrating media outreach, community management, grassroots activation, real-time analytics, creative, and paid media to connect with primary stakeholders on key issues.
Prior to joining Edelman, Jaime led grassroots engagement for the Juvenile Diabetes Research Foundation, and held various positions within the consumer branding, corporate and grassroots practices of Burson-Marsteller (now Burson Cohn & Wolf).